8 Ways To Increase Footfall In Multi-Activity Venues in 2025
When it comes to increasing footfall through multi-activity venues, having great activities is no longer enough. You need to create an incredible and efficient experience that begins right at the start of your customer’s journey, before they even step inside your venue, setting the tone for their entire experience with you.
Below we’ve listed 8 ways you can increase footfall in 2025, starting at the beginning of your customer journey – The booking process.
1. A Quick and Easy Booking Journey
A smooth booking experience is crucial. Your website should be fast-loading on both mobile and desktop, with clear CTA buttons and a straightforward booking process. If your site struggles with these elements, consult your web developer to optimise the layout and load speed.
The booking journey itself might depend on your software provider, but at BookNow Software, we’ve invested heavily in crafting an optimal booking process to maximise conversions, with further updates coming later this year 👀.
2. Outstanding Customer Service
Exceptional service can truly set your venue apart.
Ensure staff are friendly, welcoming, and attentive from check-in to departure. Handling issues professionally and calmly is key to maintaining a positive reputation.
BookNow Software’s EPOS 360 helps staff deliver personalised service by providing key customer insights, such as previous visits and top scores on games, right at their fingertips.
3. Leveraging Reviews
Positive reviews are invaluable for attracting new customers. Automate follow-ups via SMS and email, directing guests to leave feedback on third-party review sites and your in-house questionnaire.
Good reviews provide social proof and can be incorporated into your marketing campaigns, increasing footfall and subsequently the key metric of revisitation
4. Personalised Marketing Campaigns
A strong CRM system allows you to tailor marketing to individual customer preferences. Some effective strategies include:
- Sending a “We miss you” email after 3 months since their last offer with a special offer.
- If you allow guests to book games separately to create a package, focus on their most booked game in particular in your marketing to them.
- Offering discounts on birthdays or visit anniversaries.
- Sharing special deals on their favourite food and drinks.
With Salesforce underpinning the BookNow Software platform, you can create hyper-targeted campaigns that drive repeat visits and hone in on what matters to each and every one of your customers – find out more here.
5. Seasonal Events and Promotions
Use seasonal events to capitalise on key dates in the vast majority of peoples calendars, looking at the first few months of the year, you could run events or promotions for these key dates:
💘 Valentine’s Day: Run promotions for couples at your multi-activity venue, the perfect venue for a date!
🏈 Super Bowl Parties: If you have a bar area with TV screens, run promotions on food and drinks for the big game night 🍻 🍕.
🐣 Easter: With bank holidays in some countries, you can capitalise on people having more free time with easter themed promotions and everyone’s favourite snack… Chocolate! 🍫.
6. Loyalty Programs and Multi-Venue Incentives
One area we see success with some customers is the introduction of a loyalty program, this could be for something as small as a free coffee or alcoholic beverage on their sixth visit, but it acts as an incentive for coming back.
On the higher end, if you have multiple venues across the country you’re in you could provide a loyalty program that allows for cheaper costs for alternative venues to their regular one, helping to encourage footfall to your venues if your regular customers are in another part of the country on holiday for example.
7. Food & Beverage Excellence
The rise of ‘eatertainment’ proves that food and beverage offerings can be as important as the activities themselves inside of your venue. Venues need to make sure that F&B options meet customer expectations, offering quality and variety that enhances the overall experience – a great example of an eatertainment offering is Topgolf, which helps make it a popular venue for a variety of demographics.
You can read more about eatertainment here.
8. Cutting-Edge Technology Integration
Embrace technology to streamline operations and enhance guest experiences. AI is absolutely everywhere as a hot topic right not, but AI-powered tools can automate routine tasks, boost staff productivity, and provide data insights to optimise your venue’s performance.
With BookNow Software, you gain access to a suite of tools designed for modern venues, ensuring you stay ahead of the curve in 2025 – you can take a free product tour now by clicking here to see what we mean.
By implementing these strategies, you’ll not only increase footfall but also enhance guest satisfaction and long-term loyalty. Ready to take your venue to the next level? Get in touch with us today to see how BookNow Software can help you grow.
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