Intelligent Lane Assignment

The Problem

Axe Throwing lanes need a way to assign lanes based on the first lanes selected in any given time slot. Without this feature, they can offer less choice to fewer players, resulting in a decrease of the average number of players per lane.

The Solution

We created an intelligent lane decision engine to assign only available lanes based on the first lane selected at any given time. Enabling more public vs private axe throwing opportunities for your guests to create bigger, better experiences and make new friends to game with!

For example, if you have 5 lanes than each allow for 6 guests, rather than losing lanes to only 3 people BookNow can automatically assign two bookings of 3 to the same lane allowing you to maximise your space and drive footfall and ultimately increasing revenue. 

Benefits

• – Increase in online conversions by having more lane availability
• – Increase average player per game & second line spend
• – Increase in data insights into most popular times for maximising players per game