With the festive period officially here, Entertainment and Leisure venues have a great opportunity to attract larger crowds and increase footfall.
With the right strategies in place, your business can create a vibrant and engaging environment that appeals to both families seeking activities to keep their kids entertained through the festive break, as well groups looking to meet up over the festive period, or businesses having their Christmas parties.
To help get the ball rolling, we’ve listed 5 ways you can boost your footfall this festive period – starting with focusing on the customer experience.
Creating an exceptional customer experience is crucial for driving footfall. Start by refreshing staff members on how to provide the best possible service and incentivising them to go above and beyond, ensuring visitors feel welcomed and valued. Implement efficient queuing systems and invest in technology solutions, such as QR codes, to minimise waiting times. Additionally, focus on maintaining a clean and well-maintained facility, with comfortable seating areas and easily accessible amenities. By prioritising customer satisfaction, businesses like multi-activity venues can establish a positive reputation that encourages repeat visits and positive word-of-mouth referrals.
One of the key factors that drive families to visit leisure and entertainment venues is the availability of exciting and diverse attractions. By regularly refreshing and expanding the range of activities, venues can keep visitors engaged and encourage them to return. Consider introducing new immersive experiences or activities that cater to different age groups and interests – we’ve already looked at how popular multi-activity venues are now.
Incorporate the latest technologies or themed areas to create a sense of novelty, making it more likely that families will choose your venue over competitors.
Organising special events and promotions during the festive period can significantly boost footfall.
Consider hosting parties, concerts or live performances that align with the interests of your target audience. Collaborate with local businesses or organisations to cross-promote events and expand your reach. Additionally, offer discounted admission rates or bundle packages to attract budget-conscious families. Don’t forget to take advantage of social media platforms and your website to effectively promote these events and create anticipation among potential visitors.
In today’s digital age, harnessing the power of online marketing is essential for maximising footfall. Leverage social media platforms, such as Facebook, Instagram, and Twitter, to engage with your target audience and share updates about upcoming attractions, events, and promotions.
Encourage visitors to share their experiences by creating hashtags or offering incentives for user-generated content – remember, word of mouth marketing is oftentimes the most effective form of marketing. Optimise your website for search engines to improve visibility and ensure it provides relevant information about your venues, including opening hours, pricing, and special offers.
Additionally, consider partnering with online influencers or bloggers who can help promote your venue to their followers, making note of what their most popular platform is so you can also consider using this as your main focus platform.
Building a sense of community around your venue can have a significant impact on footfall. Partner with local schools, sports clubs, or organisations to offer exclusive discounts or dedicated hours for their members. You could also consider sponsoring or participating in local events, such as charity fundraisers or school nativity plays to enhance your brand visibility and establish goodwill within the community, it’s the season of giving and giving back to the community is never a bad thing.
By implementing five strategies, family entertainment centres and multi-activity venues can effectively boost footfall and create a thriving environment for guests during the festive season and make the most of the enhanced free time that families have over this period. Offering diverse attractions, enhancing customer experiences, hosting special events and promotions, embracing digital marketing, and fostering community engagement are all crucial steps to attract and retain visitors.
You can take a look at how venues just like you are using BookNow Software to boost footfall this Christmas by watching a product walkthrough video via the below form 👇