Like seemingly every year, 2022 absolutely flew by. With 2023 now here, you’re probably in the process of thinking about how you can ensure 2023 is your biggest year yet – and undoubtedly one obvious way to achieve this is through selling more tickets to your venues.
With over 300 locations using BookNow Software across the globe, we’ve seen some great ways businesses have grown their ticket sales with us, as well as our own experience of owning one of Europe’s first Trampoline Park businesses, alongside a Salesforce consultancy firms.
So without further ado below are just 6 ways you can boost your ticket sales in 2023, and smash your performance goals:
1. Optimise & improve the online booking experience
Without a shadow of a doubt, the most important part of boosting your ticket sales is ensuring that your main source of bookings, your website, is perfectly optimised to convert website visitors into paying customers.
Some key things to consider here are:
2. Reduce friction throughout the customer journey
We’ve already covered some ways your customers can run into friction as a part of the booking system above, but there is also the chance that they can encounter friction through their journey with you – here are some examples of friction, and how to overcome them in your business so you not only get visitors in once, but ensure they have a positive experience and become repeat ticket buyer.
3. Offer payment a range of ways
There has never been as many ways for consumers to pay as there is in 2023, and you need to ensure that you’re able to meet the demands of modern customers through their preferred choice of payment methods – whether that’s the standard debit or credit card, Apple Pay, Google Pay or buy now, pay later options like Klarna.
This is why we elected to partner with Stripe – to ensure our customers could take advantage of having a wide range of payment options available for their guests.
4. Promote your membership scheme
Whilst normal guests are clearly great for your business, if you don’t already have one, one thing you could consider introducing is a membership scheme to ensure you have consistent income to your business – we see this contribute more than 10% of total entrances to venues from our customers that use memberships.
You can promote this through traditional means such as marketing emails, social media and your website, but also include it as a part of the booking process to show users potential savings by becoming members.
5. Use reporting to truly understand your performance
Using detailed reporting, you can really dig deep into all aspects of your business performance, most importantly, ticket sales.
For example, when are you selling the most tickets on a daily & hourly basis? Optimise your marketing to make sure you’re hitting your database and potential customers in this time frame. You can also drill down further to really understand your audience better, and really get targeted with the type of people your marketing is geared towards.
6. Focus on your most important channels
Using reporting you can also identify your most successful marketing channels, and really drill down on these.
For example if 63% of your bookings come via social media advertising, and only 12% via Google Search advertising then it’s clear that you should ensure your budget spend reflects this to ensure you’re getting the most out of the channels you see the most success with.