Axe-Throwing Excellence: Preparing Your Venue for the Busiest Time of the Season

Axe throwing has become one of the most popular social activities over the past few years, drawing a wide range of guests from couples on their first date, groups on bachelor & bachelorette parties to company parties – it offers a great experience for everyone. 

As the busiest time of the season is here, axe throwing venues need to ensure they are prepared to deliver an unforgettable and safe experience for their guests, so we’ve taken a look at several key strategies that will help your axe throwing venue manage the increased footfall over the next few weeks, and leave your guests raving about their experience! 

Staffing and Training

The most important part of preparing for the busy season is ensuring you have a well-trained and sufficient staff numbers, and that complacency of a long year hasn’t crept in – This includes both axe throwing coaches and support staff. 

Conduct refresher courses to ensure all staff are familiar with safety protocols, customer service standards, and can efficiently manage large crowds, not to mention ensuring you have adequate staffing levels that contribute to a smoother operation during peak times.

The Booking System

Implementing a robust booking system is essential to efficiently manage the influx of customers – and we may be a little biased, but here is one we would recommend 😉. Encourage your guests to book slots in advance, especially during peak hours and weekends allowing you to be fully prepared. An axe throwing booking system, like the one used by Batl Axe, not only helps in organizing the flow of customers but also provides an opportunity for the venue to plan for staff requirements and anticipate busy periods.

Streamlined Check-In Process

To avoid long queues and frustrated customers, streamline the check-in process.

Consider implementing a check-in system using QR codes which can easily be scanned by the front of house team.

This not only saves time for your guests but also allows your staff to focus on providing a warm welcome and ensuring everyone receives proper safety instructions.

Equipment Maintenance

Regular maintenance of throwing lanes and equipment is crucial, but it becomes even more vital during peak periods.

Check for wear and tear on axes, ensure targets are in top condition, and inspect the overall safety of the venue regularly. A proactive approach to equipment maintenance helps prevent disruptions and ensures a safe environment for all guests.

Offer Specials and Packages

Entice guests to visit during the busiest times by offering special promotions and packages. Consider discounts for group bookings, extended hours, or themed events during peak seasons.

Not only does this attract more guests, but it also enhances the overall experience, making your venue a go-to destination for celebrations and social gatherings.

You can take a look at some ideas for promotions by following this link.

Promote Social Media Engagement

Harness the power and reach of social media to create buzz around your axe throwing venue during peak periods.

Encourage guests to share their experiences, run social media contests, and engage with your online community.

A strong online presence can help attract new guests and keep the excitement alive, contributing to the overall success of your venue during peak seasons.

Customer Feedback and Improvement

Collect feedback from customers during busy periods to identify areas for improvement.

Whether it’s through surveys, comment cards, or online reviews, understanding customer experiences helps refine your business.

Don’t forget to respond to your customers to show you appreciate their feedback and take it on board – this will help you ensure this time next year, your business is even better! 


Preparing for the busiest time of the season at an axe throwing venue requires a combination of careful planning, effective communication, and a commitment to providing an exceptional experience for guests. 

By focusing on staffing, reservations, streamlined processes, equipment maintenance, promotions, social media engagement, and customer feedback, your venue can not only survive but thrive during peak periods, leaving guests eager to return for more.

Want to find out how BookNow could benefit your business across departments? Just fill out the form below, or hit the graphic to take a product tour of BookNow Software, used by axe throwing venues across the world. 

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