Daytona Motorsport Overview

Daytona Motorsport is a leading provider of motorsport experiences in the UK, offering karting for individuals, groups, and corporate events. Known for their high-quality venues and adrenaline-fueled experiences, Daytona attracts thousands of customers every year across its tracks.

However, their booking system was proving to be a bottleneck. With a dated platform that delivered poor conversion rates and required heavy manual support, Daytona knew it was time to modernize their approach and provide a better customer experience online.

Daytona Motorsport turned to BookNow Software, drawn in by its powerful feature set and seamless integration with Salesforce CRM. The platform’s combination of EPOS functionality, gift voucher management, discount code capabilities, and Salesforce tie-in stood out as the complete package Daytona had been searching for.

Most recently, Daytona also moved to BookNow’s Lightning Checkout front end. This upgrade enabled them to:

• Redesign their website with unique URLs behind each product
• Deliver a smoother, faster booking experience that has boosted conversions
• Target specific products directly through social media campaigns
• Strengthen their branding with a modern look and the ability to add engaging video content to the booking journey

With these improvements, Daytona can now provide a streamlined, premium experience to customers while opening new opportunities to market and sell online.

Since implementing BookNow Software, Daytona Motorsport has achieved significant improvements, including:

• 61% increase in online revenue compared to their previous system
• Reduced inbound call volume, freeing the sales team to focus on outbound opportunities
• Higher conversion rates and increased customer spend per booking
• Enhanced branding and customer engagement through Lightning Checkout features

BookNow’s continuous development and commitment to resolving issues has also provided Daytona with confidence that the system will evolve with their needs.