Customer Success
BATL Ground
Customer overview
Launching their first urban axe throwing venue in 2006, BATL have grown to have 16+ locations across North America since that initial opening – with such a large business and influence across the axe throwing industry, having a venue management solution that delivered everything the business needed to continue to grow was an essential for 2022.
The Problem
BATL Grounds were using their own custom built booking system, along with a different solutions for other areas of the business, such as POS. This is a common issue we see where businesses are utilising a multitude of products versus one platform.
BATL Grounds were also looking for a CRM solution, and what better than the industry leader?
As a leader in the axe throwing space, they also required features specific to their industry such as complex lane management and interactive live lane overview, as well as an open API to develop any custom features that they may require.
The Solution
With everything housed on one platform, BookNow Software seemed like the perfect fit for BATL Grounds on paper – and after getting to know the people behind the solution, it was an even easier decision:
“Aside from the features of the software, meeting the team (starting with Daniel) and understanding who we’re partnering with is important to us and the team over at BookNow has been very supportive and a pleasure to deal with!” said Houman Javidnia, Vice President of Operations for BATL Grounds.
With BookNow Software, BATL Grounds were able to solve all of the problems mentioned above and have seen fantastic results with the axe throwing industry’s leading booking & venue management system, including utilising the API to build their own custom front end.
What the customer had to say
“BookNow is a powerful engine with a great support team behind it. Aside from the features of the software, meeting the team (starting with Daniel) and understanding who we’re partnering with is important to us and the team over at BookNow has been very supportive and a pleasure to deal with!
I would highly recommend any Customer Booking driven business to reach out and have a conversation.”
Houman Javidnia
BATL Grounds
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