Bawtry Paintball & Laser Fields Case Study

Customer Success

Bawtry PaintbaLl & Laser Fields

Customer overview

Bawtry Paintball and Laser Fields are one of the UK’s best rated paintball and laser fields, with 17 award-winning game zones and an offering for all kinds of groups from children’s birthday parties to stag dos. To find out more, just click here.

The Problem

Before using BookNow Software’s online booking system, Bawtry used to have to take all bookings over the phone and document them via paper records, meaning a lot of time spent on admin.

They also had no way of pulling off reports about their customers, as well as no automated marketing.

The Solution

Introducing BookNow Software to Bawtry meant that all bookings could be done online, making life far easier for the team. Bawtry are also able to sell gift cards, as well as items for their guest’s games, online in advance of the customer turning up, meaning more income for the business.

Having the opportunity take bookings 24/7 as opposed to when someone is available on the phone has also been of massive benefit, as well as having customers sign waivers before arriving.

Finally, the ability to send out automated marketing emails and have detailed reporting have massively improved how Bawtry engage with and view their customers.

What the customer had to say

“The team at BookNow Software have been excellent from the start. Tweaking the software to suit our needs as a multi-activity centre and offering expert training and support from throughout. Our business has benefited hugely from the ability to take booking online 24 hours a day and from the reporting and other remote features that have helped streamline our business and reduce hours spent on the phone and on admin. Can’t recommend BookNow Software highly enough.”

Karl Broadbent