Customer Success
Vector VR
Customer overview
Vector VR is a virtual reality experience based in Norwich, UK, packed with a number of pods and over 35 games available to players, including genres such as kids, adventure, horror, first person shooters and sports – pretty much something for everyone!
Vector VR officially launched at the end of 2021 and used a simple booking system to get up and running, which lacked some of the features and configuration options of a solution like BookNow Software.
With this in mind, Vector VR began scouring the marketplace for a solution that gave them everything they needed to grow the newly launched business.
The Problem
For a business like Vector VR, there is a need to ensure that the pods where guests play their games have a range of durations available for booking, with built in time for transition between guests. Using a non-configurable ‘off the shelf’ booking system can limit how much customisation businesses can have with their booking system, making this tricky to set up and can cause admin & headaches for staff.
In addition, as a new business looking to hit the ground running, having full visibility of the data and then leveraging that data to improve the business performance through marketing and tailoring offers and pricing to suit customer demands was also a priority.
Finally, Vector VR also sell a number of American candy treats to guests (🤤), so having a detailed and easy to use EPOS was essential to ensure second line spend could be maximised.
The Solution
With BookNow Software Vector VR now have an intelligent booking & venue management system that allows them to have a schedule specifically built to their needs, with ranging time scales of 30 – 60 mins, with transition time between guests built in.
Vector VR also leverage the dynamic pricing feature within BookNow to encourage larger group bookings as opposed to 1 – 2 people at a time, resulting in a larger amount of revenue to the business. And once these guests are in the venue, using the EPOS solution they can easily be upsold on the American candy.
Thanks to the power of Salesforce reporting & analytics features, Vector VR are able to have unparalleled insight into their customer behaviour and trends, allowing them to put together meaningful marketing campaigns – one of which is the introduction of campaigns geared towards boosting revisitation rate, something we know is integral to the growth of leisure & entertainment businesses. On top of this, exclusive promo codes are also used to encourage more bookings.
What The Customer Had To Say
If you’d like to find out how BookNow Software can work with your business, please get in touch via the form below and one of our helpful team will be in touch.
Contact Us
Get in touch with us using our form, and one of our helpful team will be in touch as soon as possible.
