The Basketball Social House

Case Study

Customer overview

Located around a 20 minutes drive from the current NBA Champions Denver Nuggets home arena, the Basketball Social House offers a state-of-the-art facility of food, fun, & basketball – pretty much the place to be if you’re a basketball fan in the Colorado area!

The Problem

Previously, The Basketball Social House had a high volume of website traffic but a low conversion rate – which led co-founder Jimmy Bemis to believe the user journey was too confusing and impacting booking numbers. 

Looking for a booking system that was used and trusted by established leisure and entertainment venues, Jimmy searched for Topgolf’s booking system on Google, and subsequently discovered BookNow Software. 

“Given the issues we had previously with low conversion rates, the number one priority for us with the new booking system was the customer journey – it had to be clean, quick and simple – and the customer journey was our favorite part of BookNow” said Jimmy.

The Solution

BookNow impressed The Basketball Social House with a user interface designed around optimizing conversion, with a mobile first approach. And with the platform being built on Salesforce load speed is pretty much as good as it gets for customers looking to make bookings. 

Post go live, Jimmy and the team are still finding things on BookNow that are adding value which maybe weren’t such a priority in the pre-sales stage; “Whilst we knew we would be impressed with the user journey, we’ve also found the ability to include add-ons and upsell items is adding more value to our business than initially expected.

So armed with an amazing venue and a venue management system to match, what has the impact of BookNow Software been so far?

The results

  • 400+% increase on bay reservations
  • 150% increase on average suite sale
  • At 34.48% of last years TOTAL suite sales, after only 30 days of using BookNow Software

“Our customers can make their reservations in 30 seconds and we’re now so fully booked we’re looking to educate customers on having to book ahead. BookNow Software has been transformational to our business.”

So with an easy to use user interface designed to convert with rapid load speeds, not to mention the ability to upsell at the right time in the buying process, BookNow has helped transform The Basketball Social House and get a business like this the footfall that it deserves.

If you’d like to see more about how BookNow Software helps venues like The Basketball Social fuel their success, you can take a look at our interactive demo by completing the form at the bottom of this page.

What the customer had to say

“Our customers can make their reservations in 30 seconds and we’re now so fully booked we’re looking to educate customers on having to book ahead. BookNow Software has been transformational to our business.”

Jimmy Bemis

Co-Founder

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