As mentioned on our eCommerce section, BookNow customers are able to sell gift cards online or in venue, with these redeemable for bookings or on other products.
Increase income outside of just bookings and F&B
Gift cards make the perfect gift for someone look to send an experience, so it’s a no brainer to have these on sale through your webstore as it has no extra cost to you as a business to do so – in fact it’s just more revenue!
Entice your customers to visit you more often
BookNow Software also allows you to manage promotional codes for your guests, for example send out automated marketing emails to customers wishing them a happy birthday with an additional 15% off bookings for the month, with this all being managed by BookNow Software automatically.
View the success of gift cards and promotions
Like everything else in BookNow Software, reporting tools will give you insight into the performance of gift cards, from what % of bookings they make, most frequently used times and any other piece of data you could imagine. Likewise with promotional codes, so you can measure how successful they are depending on whether you use them as a part of a marketing campaign or student discount campaign.